Who had the best E3 press conference? Ars decides

(video link)

Before E3 even got started yesterday, we felt like we had already been through an entire show in and of itself. Press conferences and livestreams from the console makers at Microsoft, Sony, and Nintendo set the agenda for what we’ll see on the Xbox One, PlayStation 4, and Switch in the coming year. Splashy events from publishers like EA, Bethesda, Ubisoft, and Devolver Digital highlighted countless games that were previously unknown.

Before diving in for actual hands-on time on the show floor, Ars Culture Editor Sam Machkovech and I had a quick chat about what stood out to us in these marketing-focused, hype-soaked, bombastic press conferences. Watch the video above for our full thoughts, but here’s some quick bullet points:

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